Salesforce Certified Data Architecture Practice Test

What is a primary benefit of using a Master Data Management (MDM) strategy for customer data?

1. It eliminates the need for data governance policies.

2. It ensures all customer data is always stored in Salesforce.

3. It provides a single source of truth for critical data across multiple systems.

4. It simplifies the data archiving process.

The correct answer is: It provides a single source of truth for critical data across multiple systems.

The primary benefit of using a Master Data Management (MDM) strategy for customer data is that it provides a single source of truth for critical data across multiple systems. MDM plays a crucial role in data management by integrating and consolidating customer data from various sources into one coherent view. This approach enables organizations to maintain data accuracy, consistency, and reliability, which is essential for making informed business decisions. Having a single source of truth helps organizations avoid discrepancies that may arise when customer data is duplicated or scattered across different databases or platforms. By using MDM, businesses can ensure that all departments have access to the same up-to-date information, enhancing collaboration and improving customer service. In contrast to other options, MDM does not eliminate the need for data governance policies, as governance is essential for ensuring that data policies are adhered to across the organization. MDM also does not imply that all customer data must always reside in Salesforce; instead, it focuses on data integrity and accessibility regardless of the storage platform. Finally, while MDM can support data archiving processes by ensuring that only clean, accurate data is archived, this is not its primary focus or benefit.