Salesforce Certified Data Architecture Practice Test

What is the most effective solution to reduce returned mail for contact information stored in Salesforce?

1. Have the sales team verify contact details by calling customers

2. Email all customers to verify their information

3. Delete contacts when mail is returned

4. Use a third-party data source to update contact information

The correct answer is: Use a third-party data source to update contact information

Utilizing a third-party data source to update contact information is the most effective solution to reduce returned mail. This approach leverages external databases and services that specialize in maintaining and correcting contact information, ensuring that the data in Salesforce is accurate and up-to-date. These services often include verified address information, which minimizes the chances of sending mail to incorrect addresses. By integrating a third-party data source, organizations can automate the process of verifying and updating contact details, thereby reducing manual effort and potential human errors that might occur with other methods, such as calling customers or sending emails. This proactive approach helps maintain data quality in Salesforce, which is crucial for effective communication with customers and can significantly reduce operational costs associated with returned mail. The other strategies, while potentially helpful in their own way, often lack the efficiency and comprehensiveness that using a specialized service provides. For instance, having the sales team call customers or emailing all customers to verify their information may seem like direct ways to gather correct information, but they are time-consuming and may not yield a complete or accurate update of all contacts. Deleting contacts when mail is returned could lead to losing valuable data and relationships, rather than improving the integrity of the database.