What is the primary purpose of establishing a Master Data Management plan during system integration?

Establishing a Master Data Management (MDM) plan during system integration is primarily aimed at ensuring data accuracy and consistency across systems. MDM focuses on creating a single, accurate view of critical business data, which is essential when multiple systems are involved in managing similar data types. By having a robust MDM plan, organizations can mitigate discrepancies that arise from having different systems storing similar data in various formats or structures, leading to data integrity issues.

Data accuracy is crucial because decisions made based on poor quality or inconsistent data can lead to operational inefficiencies, compliance risks, and negative impacts on customer satisfaction. Consistency ensures that all systems reflect the same data, reducing confusion and enhancing the reliability of reports and analytics.

Other options, while relevant to data management, do not encapsulate the primary aim of MDM effectively. Eliminating redundancy and minimizing data entry requirements may be byproducts of a well-implemented MDM strategy, but they are not the primary purpose. Improving the user interface of the systems, while important for user experience, does not directly relate to the core objectives of data management and integration.